Color technology from RTP Co provides the dynamic color effects that make a line of cell phone covers stand out. When Motorola Inc was developing its PhoneWrap™ covers for its V120 cell phones, the company turned to RTP to achieve the chroma-shift effects called for in the product design. RTP''s technology uses precolored compounds formulated with a precise combination of pigments and dyes. During the process a dramatic color shift occurs between two contrasting tones, resulting in a metamerism commonly called the chameleon effect.
"This effect can be engineered using many technologies that vary greatly in cost," says Joe Cameron, Color Technology manager at RTP Co. "We can provide maximum chroma-shift effects while minimizing the cost of the product."
Achieving the chroma-shift color effect with precolored compounds offers processors major advantages over using a concentrate because the color is controlled at RTP Co. Regardless of the molder, color consistency is assured.
In addition to the chroma-shift color effects PhoneWraps, Motorola also utilized RTP Co colorists to create a line of PhoneWraps with metallic effects. And for their wide range of "soft" PhoneWraps, RTP provided custom-colored elastomers for specific material durometer at optimum cost effectiveness.
"Rapid development was vital to the Motorola project and we have a long history of quickly developing programs for specific applications," said Don Rogge, RTP''s business development manager. "Our library includes more than 50,000 matches in more than 60 thermoplastic resin systems and we can ship standard production orders in just 5-10 working days."