Ametek Calibration Instruments: Overall Rating 88%
www.ametekcalibration.com
Products are the focus of this homepage, prominently arranged by both industries and product types. Next-level product info uses model numbers but also includes brief descriptions for easy reference. Once at the specific model page, you’ll find very good descriptions and features, as well as a selection matrix for similar models with their basic specs. You’ll also find links to product PDFs, contact info, and related products. Those pages also include Send to Colleague and Print links for convenience. Coming in from Industries isn’t as efficient as using the Products path, as Industries points visitors to model numbers without descriptions. That’s fine, if you know exactly what model you need; most visitors won’t. The Calibration area includes 14 tutorials about that topic; all have good descriptions, some with illustrations. The Downloads area consists mostly of product selection guides and spec/accessory sheets. Several case studies are offered under News/Press, making that area more useful to general visitors than are most press areas. Information here should be updated, however. While there’s nothing here to knock your socks off, it’s a worthwhile, well organized site with a good amount of content.
- Product selection guides could be made interactive to make it easier for more visitors
- Downloads area and case studies could be expanded
- Very well organized; deep data/answers will likely require a call to the company, however
- Site structure is substantial; could handle a lot more content without a redesign
- Contact could included a world of specific data (e.g., local distributors) instead of corporate stuff and a contact form